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Twelve Tips to Enhance Your Executive Messages

#6 Stay Focused

Information overload has reached epidemic proportions in our society. The need to tell people more in less time has infected virtually every medium and mode of communication. Executive leaders are not immune. Be aware that even the most sophisticated audiences can be distracted and confused by unclear emphases and competing messages. Before developing any communication you should clearly identify its objective and the main content points you want to convey. Then, as you craft your message, only include relevant information that focuses your audience on the subject at hand. Your point will hit home, and people will appreciate the clarity you provide.

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