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Twelve Tips to Enhance Your Executive Messages

#5 Make it Professional

If a message is important enough to receive your time and attention, then it deserves executive treatment. There is no question that the substance of your message is most important, but people will react to the professionalism with which you present your ideas and information. Crisp, clear text, integrated into a strong design or skillfully-created presentation will have a more positive impact on your audience, and it will reflect well on you. A hastily-constructed communication is usually less clear and can be unfocused, which compromises its effectiveness, and the standing of its presenter. As an executive leader, you have earned your credibility. Present messages that are commensurate with your position.

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