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Twelve Tips to Enhance Your Executive Messages

#4 Timing is Everything

Some messages are so urgent they cannot wait, but the rest should be planned to reach their audiences when they will make the strongest and most positive impact. It just seems obvious that requesting volunteers for an undesirable assignment immediately after announcing a pay freeze is poor timing. On the other hand, publicly touting your company’s financial support of a high-visibility community project right after you’ve reported last year’s record profits is quite savvy. Even the highest level executives and board members are susceptible to the emotional and psychological impacts of your messages. Whether you are addressing a diverse group regarding a sensitive issue, updating the board on budgetary needs or speaking to an audience of one who needs coaching, pick your timing well. It can be the difference between dropping a bomb and delivering a prize performance.

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